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Marketing
College of Arts & Sciences
MARKETING involves all of the ways that companies create valuable relationships with consumers—creating fans, studying sales cycles and developing concepts.
school of business Contact
College of Arts & Sciences
LISA WALLENTINE
about the program
Marketing is for students who want to understand brands and people. In this major you’ll study concepts in product development, advertising, sales and design. You’ll learn how these areas work together in the real world to create strong brands that we recognize today.
Prepare You
Students who study marketing at MNU are interested in utilizing business to help meet the needs of people and society. Marketing is about getting to know and understand people, developing ways of communicating with them, and ultimately providing a product or service that meets their needs.
YOU WILL LEARN
As a marketing major, you’ll work on projects for local companies and present plans to real clients. Complete an in-depth marketing research project with a team, and learn what the relationship between designers and marketers is like. You’ll be paired with a design student on more than one project.
Professors apply a Christian worldview to popular concepts so that you can learn how to use marketing to benefit the business world in a positive way.
Potential Careers
- Marketing Coordinator
- Marketing Researcher
- Social Media Manager
- Event Planner
- Promotions Manager
- Public Relations Specialist
- Advertising Account Rep
OUTCOMES
Sample Schedule
Freshman Year - First Semester
| Course | # | Name | Credits |
|---|---|---|---|
| ENGL | 1503 | English Comp I | 3 |
| BLIT | 1103 | Discovering the Old Testament | 3 |
| MGMT | 1803 | Introduction to Business | 3 |
| MATH | 1203 | College Algebra | 3 |
| FRST | 1101 | US History to 1877 | 3 |
| FRST | 1101 | Freshman Seminar | 1 |
Freshman Year - Second Semester
| Course | # | Name | Credits |
|---|---|---|---|
| ENGL | 1403 | English Comp II | 3 |
| BLIT | 2001 | New Testament | 3 |
| MGMT | 1203 | Computer Apps in Business | 3 |
| GNSC | Science Gen Ed | 3 | |
| FNAR | 1103 | Intro to Fine Arts | 3 |
| Physical Activity | 2 |
Sophomore Year - First Semester
| Course | # | Name | Credits |
|---|---|---|---|
| THEO | 2003 | Christian Beliefs | 3 |
| PSYC | Psych or Lifespan | 3 | |
| COMM | 1303 | Public Speaking | 3 |
| Elective | 3 | ||
| MKTG | 2303 | Principles of Marketing | 3 |
| MGMT | 3032 | Current Topics in Business Technology | 2 |
Sophomore Year - Second Semester
| Course | # | Name | Credits |
|---|---|---|---|
| ENGL | Literature Gen Ed | 3 | |
| ECON | 2703 | Microeconomics | 3 |
| MKTG | 3503 | Consumer Behavior | 3 |
| MGMT | 2303 | Principles of Management | 3 |
| MGMT | 3022 | Database Apps in Business | 2 |
| MKTG | 2003 | Sales and Sales Management | 3 |
Junior Year - First Semester
| Course | # | Name | Credits |
|---|---|---|---|
| MGMT | 2104 | Business Communication | 4 |
| GRAP | 2203 | Intro to Digital Media | 3 |
| ACCT | 2803 | Principles of Accounting I | 3 |
| MGMT | 3103 | Business Law I | 3 |
| ELECTIVE | 3 | ||
Junior Year - Second Semester
| Course | # | Name | Credits |
|---|---|---|---|
| MGMT | 3503 | Business Ethics | 3 |
| GRAP | 2303 | Typography and Page Design | 3 |
| COMM | 3803 | Introduction to Public Relations | 3 |
| MKTG | 4203 | Retail Management | 3 |
| ELECTIVE | 2 | ||
Senior Year - First Semester
| Course | # | Name | Credits |
|---|---|---|---|
| Upper division elective | 3 | ||
| MGMT | 3903 | Business Statistics | 3 |
| MKTG | 3703 | Promotion Management | 3 |
| MGMT | 4803 | Strategic Management | 3 |
| Elective | 3 | ||
Senior Year - Second Semester
| Course | # | Name | Credits |
|---|---|---|---|
| Elective | 3 | ||
| MKTG | 4803 | Marketing Research | 3 |
| MKTG | 4883 | Marketing Internship | 3 |
| MGMT | 4613 | International Business | 3 |
| GRAP | 2503 | Web Interface Design | 3 |
Career Earnings
$58,833
average annual
$2,529,833
career average
$91k
Marketing Managers
$64k
Marketing Researcher
$52k
Social Media Strategist
$44k
Event Planner
$47k
Public Relations Specialist
$55k
Advertising Account Rep
Related Majors
Wired Wednesday
Developed specifically for Traditional Undergraduate Students, MNU launched a new schedule in 2020. Semester-long courses are now held on Monday/Thursday or Tuesday/Friday for 75 minutes each.
Business Administration continues to be a highly sought out degree by students and employers alike. It provides an excellent and thorough foundation in skills necessary for success in today’s business world. These degrees will also prepare students for graduate study in management, law or other business specialties.
Yorton Clark
Dean, School of Professional and Graduate Studies Chair, Professional and Graduate Studies in Business Professor
LISA WALLENTINE
"You will be prepared for life in the business world by solving problems for real-world clients and completing internships at a wide variety of companies in the Kansas City area. You will see ‘real marketing’ for yourself, firsthand."
Chair, Department of Business Administration; Associate Professor
success stories
As an MNU student, you’ll encounter not only academic growth and career preparation but you’ll also transform through spiritual growth and time spent in service and mission. We think that’s a
recipe for success in today’s global world.
